Gillette Razormaker
One of my favorite examples of how the right team can make magic out of thin air. This project is a Gillette collab with FormLabs to launch their groundbreaking 3D-printed custom razors. They needed pitch reels, site headers, paid social ads, in-store signage, and digital store assets for the nationwide product launch.
The catch: The product didn't exist yet. Provided a handful of 3D renders and some early logo files, we truly built this plane while it was flying— creating a full campaign, supporting and informing visual direction, while updating assets with the Gillette team midflight.
The catch: The product didn't exist yet. Provided a handful of 3D renders and some early logo files, we truly built this plane while it was flying— creating a full campaign, supporting and informing visual direction, while updating assets with the Gillette team midflight.
My role
Graphic Designer + Art Director
Contributing badasses
• Nora Bafus — Creative Director
• Sean Dutton — Motion Designer
• Sean Dutton — Motion Designer
^ Infinity site header and roll for YouTube campaign
^ Gillette pitch illustrating process, customization, and various personas.
^ Making the most of every asset, we customized the nameplates on the 3D renders to bring home the personalized nature of each razor.
Below: Landing page screenshots of the product customization page.
