Rothy's
Partnered with Rothy's (2018-2020) to scale the business from San Francisco local darling to multi-million dollar success. Our team handled all paid social marketing during that critical initial growth period.
Early successes:
• Launched into motion design, stop motion, and macro texture splitscreens.
• Unlocked Washability theme, resulting in +126% ROAS, +240% clicks, +329% topline revenue.
• The walk-by press quote ad that launched a thousand copycats.
• Put a spotlight on product-focused studio shoots, which outperformed spendy editorial shoots.
• On-site training workshops that aligned stakeholders to a unified strategy.
Early successes:
• Launched into motion design, stop motion, and macro texture splitscreens.
• Unlocked Washability theme, resulting in +126% ROAS, +240% clicks, +329% topline revenue.
• The walk-by press quote ad that launched a thousand copycats.
• Put a spotlight on product-focused studio shoots, which outperformed spendy editorial shoots.
• On-site training workshops that aligned stakeholders to a unified strategy.
My role
Creative Lead, AD, graphics + motion
Contributing badasses
• Nora Bafus — Head of Production
• Sean Dutton — Sr. Motion Design
• Katrina Otuonye — Copy + Edit
• Connor Pierce — Motion Design
• Tatiana Lawrence — Photo
• Justen Van Dyke — Sr. Production
• Sean Dutton — Sr. Motion Design
• Katrina Otuonye — Copy + Edit
• Connor Pierce — Motion Design
• Tatiana Lawrence — Photo
• Justen Van Dyke — Sr. Production
