Google Fiber
Partnered long-term with the Google Fiber team to improve lead-gen for new customer acquisition, resulting in strong YOY increase in address checks.
This took end-to-end custom content from a dedicated team— with benefit-first storytelling, engaging animation, the right vocal talent, localized messaging, and ongoing alignment with the growing and changing Google Fiber brand.
This took end-to-end custom content from a dedicated team— with benefit-first storytelling, engaging animation, the right vocal talent, localized messaging, and ongoing alignment with the growing and changing Google Fiber brand.
Channels
YouTube / HTML5 Display / Meta / 10+ more
My role
• Client lead. Creative Director.
Contributing badasses
• Cristin Ford — Early Direction + Concept
• Jack Fehrenbacher — Motion, HTML5
• Katrina Otuonye — Copy + Edit
• Caitlin Foskey — Copy + Edit
• Justen Van Dyke — Sr. Production
• Renee Brunker — PM + Production
• Jorge Chuquihuanca — Graphic Design
• Mikey del Rosario — HTML5 + Motion
• Jack Fehrenbacher — Motion, HTML5
• Katrina Otuonye — Copy + Edit
• Caitlin Foskey — Copy + Edit
• Justen Van Dyke — Sr. Production
• Renee Brunker — PM + Production
• Jorge Chuquihuanca — Graphic Design
• Mikey del Rosario — HTML5 + Motion
