Accelerated Digital Media
Brought on to head and grow the Creative department at ADM, whose portfolio was split between D2c goods and Health & Wellness.
In roughly a year, I leveled up the design offering, built internal creative systems and documentation, redesigned the pitch process, pitched 30 clients, shipped across 14 channels, ran company trainings, and did ongoing creative strategy and production for key clients. (Came in November 2024, company bought by OuterBox in October 2025, carried through m&a, left end of January 2026.)
Below is a mix of pitch creative and client work not reflected elsewhere.
Selected Ads - Retail
Show-don't-tell! Some of my favorite client work of the year, showing outdoor brand Akova how to elevate the sporty utilitarian look by borrowing from fashion layouts and aesthetics.
Love a big, lush, Pinterest-style ad that relies on high-quality macro photography.
I'm a huge MìLà XLB fan!
This one was for prospective customers getting hung up on perceived effort and/or lack of kitchen tools. No steamer basket? No problem.
("Gas stove ignition sound into drum & bass" is exactly the kind of small design joke that makes me happy.)
Selected Ads - Lead Gen and Subscription
This ad is here entirely for Meryl Streep reasons.
Selected Ads - Health & Wellness
This cool brand focuses on health and wellness for women over the age of 60. Brand and model selection were very important for Herself Health. They also did a lot of clinic-specific geo-loc & audience testing, which were fun design challenges.
Weight loss ads that rely on shame and sketchy claims are dated at best and illegal at worst.
- Compliance is baseline. No false claims. Legal added in-ad and/or landing page as required.
- Design to learn. If you cram every inch of an ad with product, models, insurance, pricing, benefits, you won't know what's working.
- Be inclusive. Be action and solution-oriented. Show a variety of people, body types, and weights. People change their weight for many reasons, from self-confidence to age to overall health to medical complications to keeping up with their kids.
A bit of fun for a client with lots of static image ads, but little motion. Hand-animated the fan in that attention-getting, low-fps gif way.
